Media buyers should know these terms in order to successfully plan, bargain, and assess the success of their advertising campaigns. They can choose which media platforms to use, how much to spend on campaigns, and how to optimize Media Buyer job their campaigns for maximum impact by being knowledgeable about these ideas. Additionally, media buyers who work for agencies may be required to attend client meetings or events outside of normal business hours.
Common Benefits
As media buyers acquire knowledge, they may transition into roles that require more expertise, such as programmatic media buying or social media buying. For instance, PepsiCo's media buyers may focus on programmatic media purchasing to more effectively target particular demographics. Some media buyers work for advertising agencies or media planning companies, where they acquire experience working with a range of clients and media platforms. For example, media buyers at Ogilvy create and carry out media campaigns for customers like IBM and American Express. As social media platforms evolve, so do the most effective media buying strategies.
Recently added media buyer salaries
Professionals looking to stay competitive should also keep an eye on emerging skills like Voice Search Marketing, AI in Advertising. The average salary for a Media Buyer in South Africa is $24,900 per year. Entry-level positions (Junior Level) start at $14,940 – $19,920, while experienced professionals (Senior Level) can earn up to $29,880 – $44,820. Entry-level positions (Junior Level) start at $19,440 – $25,920, while experienced professionals (Senior Level) can earn up to $38,880 – $58,320. Entry-level positions (Junior Level) start at $13,140 – $17,520, while experienced professionals (Senior Level) can earn up to $26,280 – $39,420.
- This position merges practical knowledge with innovation, providing competitive compensation.
- Trending skills are Programmatic Advertising, Influencer Marketing, while emerging skills focus on Voice Search Marketing, AI in Advertising.
- An early career Media Buyer with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of ₱29,100 based on 7 salaries.
- The ultimate goal of a media buyer is to create effective, cost-effective campaigns that reach the right audiences and drive business results.
- Below you'll find a comparison of average annual compensation in different countries relative to the base rate in Egypt ($20,025).
- A mid-career Media Buyer with 5-9 years of experience earns an average total compensation of C$49,143 based on 8 salaries.
Marketing, Advertising, PR
Depending on the size of your marketing team, this could be an entirely independent role that works closely with the person deploying media. Trending skills are Programmatic Advertising, Influencer Marketing, while emerging skills focus on Software engineering Voice Search Marketing, AI in Advertising. Compare media buyer salaries for individual cities or states with the national average. The highest-paying cities for media buyers are Burlington, VT, Boston, MA, and Seattle, WA.
However, with bonuses and commission, this salary can rise considerably, reaching $100,000 or more for those with extensive experience and a history of successful campaigns. Media buyers who work for big advertising agencies or in major cities typically earn more money than those who work for smaller businesses or in less urban areas. Like an industry learning from the experts is usually a great place to start; luckily, several media professionals share their insights on podcasts, Twitter posts, and YouTube videos. They often work closely with the entire marketing ecosystem to help accelerate the growth of businesses by deploying social campaigns.
Training & Development
More so, the total cost of a media buyer is much higher than their salary or hourly rate alone. Audience Targeting is at the core value of most modern programmatic advertising platforms. Whether you buy media on Facebook, Google, or TikTok ads, each has different methods for narrowing down your target audiences.
- Finding the ideal candidate to join your marketing team can often be difficult because the skill can lead to better-than-average freelance income on platforms like Upwork.
- Compare media buyer salaries for individual cities or states with the national average.
- Alternatively, if you are looking for free or low-cost online media buying education, here is a list of options that will get you on your way to being hired by an agency or brand.
- Many media buyers begin their careers as marketing coordinators or media planners.
- The highest paying types of media buyers are landman, senior buyer, and senior purchasing agent.
Salaries range from $52,100 to $85,400.The average Media Buyer Hourly Wage is $25.00 per hour. Hourly wages range from $20.00 https://wizardsdev.com/en/vacancy/lead-generation-specialist/ to $32.80.Salaries and wages depend on multiple factors including geographic location, experience, seniority, industry, education etc. Based on a standard 40-hour work week, Media Buyers in United States typically earn between $31.02 and $41.96 per hour per hour.